8.6
Overall Score
7 dimensions
Overview
Apollo.io combines a 275M+ contact database with AI-powered sequencing, engagement scoring, and CRM sync. Used by 160k+ companies for outbound sales.
Scorecard
Core Capability9.0
Industry-leading contact database. Sequences + dialer + inbox all in one platform.
Ease of Use8.0
Feature-rich — steep learning curve initially but workflow clicks fast.
Integrations9.0
Native Salesforce, HubSpot, Gmail, Outlook sync. Zapier + API available.
Pricing Value9.0
Free tier with 50 email credits/mo. Paid starts $49/mo. Best value in category.
AI Sophistication8.0
AI-powered email personalization, lead scoring, and conversation intelligence.
Community & Support8.5
Extensive G2 reviews, active community, solid support and training resources.
Scalability9.0
Enterprise with SAML SSO, IP allowlisting, and custom contract terms.
Pros
- + 275M+ verified contact database
- + All-in-one — no need for separate sequencing tool
- + Generous free tier for testing
Cons
- − Data quality varies by geography
- − UI can feel overwhelming for new users
- − Email deliverability requires warming
Best For
· SDR and BDR teams
· Founder-led sales at early-stage startups
· RevOps building outbound infrastructure
Pricing
Free$0/mo
Basic$49/user/mo
Professional$99/user/mo
Organization$149/user/mo
Key Integrations
Alternatives
Company Info
Founded2015
HQSan Francisco, CA
Team Size500–1000
Funding$100M Series D