7.5
Overall Score
7 dimensions
Overview
Attio is a next-gen CRM built for modern GTM teams who want the power of a relational database with the usability of a consumer app. Customizable views, real-time collaboration, and automatic data enrichment make it a compelling alternative to legacy CRMs for fast-moving startups and scaleups.
Scorecard
Core Capability8.0
Powerful relational data model with flexible views. Excellent for relationship-heavy sales but lacks deep forecasting.
Ease of Use9.0
Beautiful, intuitive UI that feels more like Notion than a traditional CRM. Onboarding is fast.
Integrations7.0
Gmail, Slack, and Zapier integrations. API available but native ecosystem is still growing.
Pricing Value8.5
Free tier for up to 3 seats. Pro at $34/seat/mo is competitive for the feature set.
AI Sophistication6.5
Automatic enrichment and relationship intelligence. AI features are emerging but not a core differentiator yet.
Community & Support6.5
Growing community but small compared to established CRMs. Documentation is solid.
Scalability7.0
Works well for teams of 5–100. Enterprise features still maturing compared to Salesforce/HubSpot.
Pros
- + Beautiful, modern UI that teams actually enjoy using
- + Flexible data model adapts to any sales process
- + Automatic email sync and contact enrichment
Cons
- − Smaller integration ecosystem than established CRMs
- − Not suited for very large enterprise deployments yet
- − Reporting and forecasting less mature than Salesforce/HubSpot
Best For
· Startups and scaleups building their first CRM workflow
· Relationship-driven sales teams
· Modern GTM teams wanting a Notion-like CRM experience
Pricing
Free$0 (3 seats)
Plus$34/seat/mo
Pro$69/seat/mo
EnterpriseCustom
Key Integrations
Alternatives
Company Info
Founded2019
HQLondon, UK
Team Size50–100
Funding$33M Series B