7.9
Overall Score
7 dimensions
Overview
Clearbit provides real-time firmographic, technographic, and contact enrichment that plugs into CRMs, marketing automation, and analytics tools. Acquired by HubSpot, it is one of the most widely integrated enrichment APIs in the B2B stack.
Scorecard
Core Capability8.5
Best-in-class firmographic enrichment with the broadest API surface. Industry standard for enrichment.
Ease of Use8.0
Clean API docs and native HubSpot integration post-acquisition. Easy to get started.
Integrations9.0
Integrates with virtually every GTM tool — CRM, CDP, analytics, and automation platforms.
Pricing Value6.5
Free tier is limited. Paid plans are premium. HubSpot users get native access on certain tiers.
AI Sophistication6.0
Rules-based matching and scoring. AI used for data inference but not a core AI product.
Community & Support8.5
Mature product with extensive documentation, large user base, and strong HubSpot community support.
Scalability9.0
Enterprise-ready with high-volume API, SSO, and compliance certifications.
Pros
- + Industry-standard enrichment API with the widest integration surface
- + HubSpot acquisition means deep native CRM integration
- + Real-time enrichment on form fills and page visits
Cons
- − Premium pricing — expensive at scale without HubSpot bundling
- − Data coverage weaker outside North America and Western Europe
- − Less innovative since acquisition — feature velocity has slowed
Best For
· HubSpot-centric GTM stacks
· Revenue ops teams standardizing enrichment across the stack
· Marketing teams enriching inbound leads in real time
Pricing
Free$0 (limited)
GrowthFrom $50/mo
BusinessCustom
Key Integrations
Alternatives
Company Info
Founded2014
HQSan Francisco, CA
Team Size200–500
FundingAcquired by HubSpot