6.9
Overall Score
7 dimensions
Overview
TrustRadius captures detailed review engagement and research behavior from 12M+ annual tech buyers to surface in-market accounts. Acquired by HG Insights in 2025, it combines review-driven intent signals with account intelligence, feeding buyer research activity directly into your CRM and ABM platforms.
Scorecard
Core Capability8.0
Strong intent signal quality from detailed review engagement. Downstream intent data identifies accounts researching you and competitors.
Ease of Use7.5
Vendor dashboard is clean. Intent data setup requires CRM configuration and ABM platform integration.
Integrations8.0
Native Salesforce connector on AppExchange. HubSpot and 6sense integrations enable ABM workflow activation.
Pricing Value5.5
Vendor packages start around $30K/yr. Intent-driven leads and premium features priced separately — significant investment.
AI Sophistication4.0
Intent scoring and buyer behavior analysis use basic ML. No generative AI features — focused on signal aggregation.
Community & Support7.5
Respected in B2B space for review quality. Smaller community than G2 or Capterra but higher review depth.
Scalability8.0
Enterprise-ready with SSO, custom questionnaires, and HG Insights acquisition adding market intelligence at scale.
Pros
- + Downstream intent data identifies accounts actively researching your category
- + Higher review quality and depth than competitors
- + HG Insights acquisition adds market intelligence layer
Cons
- − Smaller review volume than G2 or Capterra
- − Premium pricing puts it out of reach for early-stage startups
- − Intent data accuracy depends on review traffic volume in your category
Best For
· B2B SaaS companies with established categories
· ABM teams needing intent signals for account prioritization
· Enterprise marketing teams layering review intent into campaigns
Pricing
Free Listing$0
Customer Voice~$30K/yr
Intent + LeadsCustom
Key Integrations
Alternatives
Company Info
Founded2012
HQAustin, TX
Team Size100–200