Build LinkedIn authority with a structured 90-day content system
A 90-day structure for consistently posting, testing formats, learning what resonates, and doubling down on winners to build authority and inbound.
Define persona + audience + pillars + positioning
Learn TOFU/MOFU/BOFU categories
Weekly cadence (3x/week)
Use examples for inspiration
Add POV + audience payoff
Weekly performance tracking
Repurpose top posts
Review results and plan next cycle
Systematic LinkedIn content engine with weekly cadence, performance tracking, and continuous optimization
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